Well, of course, there are agencies out there who charge a lot for not very much. However, most of the time it costs so much to build a big brand because quite simply it is a long term, complex and strategic game.
It is about getting your target consumers to make a deep emotional connection with your brand and your business.
We all know of the likes of Tesco, Red Bull, B&Q, Adidas, M&S (we could go on!) because they have invested heavily in growing their brand in the UK and further afield by implementing expensive, well thought out and intelligent campaigns over a number of years. And, look at the value they have created for their businesses and their shareholders.
So, when it comes to building a brand, businesses need to simply apply the same principles but on a relative scale. Considering the vision, mission, and values of the business is where you need to start.
This is where we can help. We can work with you to pull together all of your marketing platforms and design elements (for example your logo) to create a consistent and professional feel for your business, based on where you are currently and where you want to be in the future. Your brand will grow from here. We can advise how to make this happen and which tools will work best for you.